As audiences discover and choose films in new ways, brand building is becoming crucial to distribution. But what will define the strongest brands of the future: the studio, distributor, film or franchise, or director? This session explores these four models and looks ahead to new strategies shaped by communities, platforms, data and AI, asking who will build the strongest relationships with tomorrow’s audiences. Q&A moderated by Beate Heinemann, Deputy Managing Director, AllScreens, Germany 

In Cooperation with Creative Europe Desks Germany, Allscreens and European Work in Progress.

Language: English

Access: Accreditation Plus