Which audience signals actually matter, and which metrics can lead distributors astray? Drawing on thousands of campaigns for studios and independents, Ben Johnson (Gruvi) explores how data can reveal intent, engagement and conversion. He challenges the focus on vanity metrics and shows how understanding audience behaviour can help distributors make smarter decisions, target campaigns more effectively and measure what really drives results.

Ben Johnson founded Gruvi and leads its strategy and audience technology, with 20+ years in film marketing and digital media.

Language: Englisch

Access: Industry Accreditation Plus