Interest is not attendance. Alex Stolz (usheru) explores how distributors can close the gap between discovering a film and actually watching it. Drawing on audience strategy, data-driven marketing and film discovery, he looks at how audience insights, availability data and smarter campaign tools can reduce friction, improve discovery and turn attention into cinema visits and viewership—helping distributors build a more resilient approach to film marketing.

Alex Stolz is Head of Audience at usheru and Founder & CEO of Future of Film, with senior experience at BFI and Picturehouse.

Language: English
Access: Industry Accreditation Plus