How can ambitious auteur cinema reach beyond the traditional arthouse audience? Monica Felea (Bad Unicorn) shares the Romanian distributor’s highly curated approach to acquisitions, positioning and campaigns. Drawing on more than 60 releases and over one million admissions, she explores how a strong identity, carefully tailored campaigns and bold choices can turn challenging films into audience successes and build lasting communities.

Monica Felea is CEO of Bad Unicorn and has brought 60+ films to Romanian audiences, reaching over one million viewers.

Q&A moderated by Bérénice Vincent, CEO, Totem Films, France.

Sprache: Englisch

Zugang: Industry Accreditation Plus