Declining reach, rising advertising costs and the dominance of a few global platforms make it increasingly difficult to connect with audiences through traditional social media. At the same time, the key question arises: can European cinema develop its own strategies to regain visibility and strengthen audience engagement?

This panel brings together distributors, world sales companies, festivals and film journalists to explore whether collaboration can lead to new models that address audiences more directly – beyond the algorithms. Is there a real chance to build such pathways together in Europe?

With:

Felix Graßmann, Abaton Kino

Malika Rabahallah, FILMFEST HAMBURG

Anne-Cécile Roland, Pyramide Films

Rüdiger Suchsland, Film Journalist

Fabian Massah, FILMFEST HAMBURG INDUSTRY DAYS (Moderation)

A joint event by EXPLORER KONFERENZ, IFDS and EWIP.
Together with Creative Europe Desks Germany.

Language: English

Access: Open to all accreditation categories!