{"id":13477,"date":"2026-07-10T10:00:00","date_gmt":"2026-07-10T08:00:00","guid":{"rendered":"https:\/\/www.filmfesthamburg.de\/?post_type=news&#038;p=13477"},"modified":"2026-07-09T15:29:31","modified_gmt":"2026-07-09T13:29:31","slug":"rebranding","status":"publish","type":"news","link":"https:\/\/www.filmfesthamburg.de\/en\/news\/rebranding\/","title":{"rendered":"Rebranding"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>FilmFest Hamburg is sharpening its visual identity: Hamburg-based brand and design studio Hansen\/2, which created the festival&#8217;s logo about a decade ago, has now refined its visual language.\u00a0At the heart of the new look is the bond between film and celebration, the very things that define the festival: cinema, community, local roots, and a global outlook.<\/p>\n","protected":false},"featured_media":13475,"template":"","categories":[101,102,103],"class_list":["post-13477","news","type-news","status-publish","has-post-thumbnail","hentry","category-filmfest-news","category-news","category-press-release-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.filmfesthamburg.de\/en\/wp-json\/wp\/v2\/news\/13477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.filmfesthamburg.de\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.filmfesthamburg.de\/en\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.filmfesthamburg.de\/en\/wp-json\/wp\/v2\/media\/13475"}],"wp:attachment":[{"href":"https:\/\/www.filmfesthamburg.de\/en\/wp-json\/wp\/v2\/media?parent=13477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.filmfesthamburg.de\/en\/wp-json\/wp\/v2\/categories?post=13477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}