Wouldn't it be nice to know in advance how much money a film is going to make at the box office? According to Hollywood screenwriter William Goldmann, this is a hopeless undertaking, because »nobody knows anything«.
Professor Thorsten Hennig-Thurau, author of the book »Entertainment Science«, will try to prove the opposite at the producers' breakfast. Looking at the film industry, the renowned scientist will explain the success potential of the combination of intuition, data analytics and practical theory in the field of filmmaking and marketing.
An event by Filmförderung Hamburg Schleswig-Holstein and Medienrechtskanzlei GRAEF Rechtsanwälte