30.09. - 09.10.2021

The Secret Formula Mexico 1965 | 45 min | OV with English subtitles | Black & White | FF 2016

Rubén Gámez

Rubén Gamez (*1928; †2002) was aphotographer in advertising and an active trade union member, who from the1950s onwards revolutionized the aesthetics of Mexican advertising with his commercials and trailers. The Secret Formula is seen as a turning point in Mexican film history.

rated for 0 + years
Surreal and anarchic, a furious delirium of images: a chain of sausages roams the land throttling people, Coca Cola is injected intravenously, farmers stand stiffly in an empty landscape. The film confronts national myths and economic colonialism – a spectacular statement against the Mexican film industry in the 1960s and the melodrama genre that dominated it. The Secret Formula: a formula against the mainstream and the simpering of sympathy cinema. In the "first competition for experimental film" organized by the cinematic trade union in 1965, the film won in almost every category.
Original title: La fórmula Secreta
Film type: Documentary Feature
Original language: Spanish
Section: Mexiko Deluxe
Language and subtitles: OV with English subtitles
Director: Rubén Gámez
Screenplay: Santos Núñez
Cast: Pilar Islas, José Castillo, José Tirado, Pablo Balderas, José Gonzalez, Fernando Rosales, Leonor Islas, Francisco Corona, Guadalupe Arriaga, José M. Delgado
Producer: Salvador Lopez
Director of Photography: Segismundo Pérez de Pedro, Salvador Gijón, Rubén Gamez
Music: Antonio Vivaldi, Igor Stravinsky, Leobardo Velazquez
Production Design:
Editor: Rubén Gamez, Daniel Rubio, Antonio Pérez Olea
Sound: 0
Costume design:
Commissioning Editor:
Format: 35 mm
German Distributor:
World Sales:


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