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Iremar works as a cowboy at the Vaquejada, a traditional form of rodeo, as practised in North-Eastern Brazil: two riders bring down a bull by pulling its tail. It's dirty, exhausting work, but Iremar is a born vaqueiro
. His home is the truck he shares with his colleagues. Meanwhile, the textile industry is booming. Iremar dreams of cutting patterns, sequins and materials, which he assembles in his mind to exotic costumes for dancers. Neon Bull
allows a unique and very sensual insight into the rodeo circus and the workings of a modern patchwork family.