Ady Gasy, The Malagasy Way

Story

Documentary: For capitalists, Madagascar is a nightmare: a country in which the concepts of growth and profit have no meaning. The economy of the poverty-stricken island off the African coast is based on other principles: recycling, creativity and solidarity. The film shows how the inhabitants meet the everyday challenges of deprivation and worry with ingenuity, art, neighbourliness and pure joie de vivre. It portrays farmers, artists, street vendors and small businesses that turn tyres into shoes, plastic containers into lamps and cow bones into soap and medicine. Piece by piece, a fascinating jigsaw emerges of a society in which nothing works, but everything functions. Somehow.

Director

Lova Nantenaina (*1977) left Madagascar in 1999 to study sociology and human sciences in France. Later, he attended the École de Cinéma (ESAV) in Toulouse. He has made several prize-winning short films. Ady Gasy is his debut feature.

Trailer