What a few years ago was still a playground for amateur filmmakers is attracting increasing numbers of established film-makers to the Web: thanks to viral effects and numerous web festivals, series and films on YouTube reach a worldwide audience and have become a valuable marketing instrument. But how can moving pictures on video portals make money? And what contents can be successful in the face of the immense competition? Along with broadcasters, producers and platform providers, the panel from Filmförderung Hamburg Schleswig-Holstein and nextMedia.Hamburg will offer some answers.
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